The complaint about real estate’s
high barrier to entry, however, also refers to the large amount of industry
knowledge that a person must acquire to achieve a certain level of facility when
executing a real estate transaction. Although the licensing of real estate
professionals is typically pretty well regulated throughout the country, the
actual sale and due diligence is not as regulated as other investments and
consequences of poorly purchasing property typically last longer than most other investments. This is further exacerbated by real estate’s illiquid nature. There
are certain practices that lead to success in real estate and failure to follow
them can lead a property purchaser to financial ruin.
A real estate professional faces a similar barrier to entry when they begin their career. The rules and practices of real estate are simply not taught in most secondary schools. Most times extensive on-the-job training and the garnering of experience are the only two ways that a real estate professional can get up to speed and be effective in their role. It is for this reason that most professional real estate licenses contain components that take multiple years to complete. Upon completion of these licensure tracks, a person is left not with an extensive set of knowledge that will allow them to dominate the industry, but merely the basics necessary for them to completely function in their profession without restrictions.
Given the heavy lift that one
must undergo merely to be competent as an owner of property or as a real estate
professional, it is no wonder that many real estate investors and professionals
err on the side of acquiring more knowledge. It should also come as no surprise
that there is a robust industry of real estate education that exists merely to
support those wishing to acquire knowledge about real estate and grow in the
industry. With all of this in place, there is a tendency for many real estate
professionals to be entrenched solely in the pursuit of acquiring knowledge
about real estate. They become so focused on this goal that even buying
properties, facilitating deals and analyzing the numbers comes secondary to
learning some new “shiny” concept about real estate. The existence of this
tendency toward no stop acquiring of knowledge begs one question: “how much
knowledge is enough?”
Ultimately, the decision of what
is “enough” can only be determined by each individual, but one thing is
certain—the pursing skills and real estate knowledge as an end and not a means of
increasing success will result in an endless search with no clear direction.
Examples of this endless search are ubiquitous in the real estate market, from real
estate brokers that have some many designations and certifications that they
are scarcely able to use a third of them. to supposed real estate investors that
have started their 53rd real estate book on investing, but have no
tangible plan for saving money, obtaining capital or looking in the local
market for real estate deals. It can also be seen in the lawyer who continues
to study real estate and practices real estate law, but confines themselves to
a narrow set of practices, never looking beyond.
The best course of action when it
comes to real estate and the acquisition of skills is to align practice and
skill. Doing so in real estate provides two immediate benefits—the first is
that it allows for the application of the skills required, allowing them to be
sharpened, the second is that being involved in real estate transactions typically
pays a significant amount of money. In fact, real estate is one of the rare professions
where anyone can become wealthy while learning to master it. This is in
contrast to many other professions like doctors, engineers and nurses, who are required to invest substantially in education before beginning to earn money. Although
there are legitimate reasons for these required training components in these
other professions, real estate does not share the same lengthy training requirements.
The counterargument to connecting training, education and practice given by many seekers of real estate knowledge is that no one real estate strategy is 100% effective and acquiring more real estate knowledge will increase the amount of real estate deals that he, she or they could transact. This point is indeed sound. A wholesaler that only targets defaulting mortgages is missing out on foreclosure sales, possible tax lien flips, distress notes and all of the other related transactions that could be generated from that same set of leads or marketing that they are using to attract defaulting mortgages. Moreover, expanding by moving into divorce and probate listings, distressed commercial listings, distressed apartment buildings and the whole host of other lead generation methods that exist for real estate professionals could potentially benefit this wholesaler.
There is one problem with this school
or thought, however—no one can employ all these strategies at once. In the case
of the aforementioned wholesaler, it is far more advisable to generate a successful
pipeline of mortgage default deals and learn how to take these types of deals
to completion before attempting to branch out to other types of real estate
investing. The fact of the matter is that the lead generation practices that
this wholesaler will develop as a result of creating a pipeline of deals will
serve them well as they branch out to other ways to assist their clients. The
wholesaler will learn new real estate skills and will be able to put them into practice
in ways that are relevant to their business. These new skills, as a result, are
not merely information learned but, sets of practices put into action and are
able to generate value.
The link between
practice and skill acquisition is by no means a new or revolutionary concept
that is revealed in this article. In fact, the world of education regularly wrestles
with the best way to integrate both processes. That said, anyone who has spent
substantial time in the real estate industry knows that there is always a
significant faction of people who become lost in the acquisition of real estate
knowledge, minimizing its application. It is for this group and those who are
contemplating joining the multitude of real estate knowledge hoarders that this
article offers a simple assertion—in real estate:
Ultimately, knowledge is a good thing, but in real estate, its application can lead to wealth, providing the motivation to seek more knowledge. In this way the cycle will successfully continue.
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